Diversity
Is A
Business Imperative

 
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Our Insight

We are living in a multicultural nation.  Over a third of the United States today is multicultural, with 17% Hispanic, 13% African-American and 5% Asian-American.  While the country is expected to become a multicultural majority nation by 2040, the multicultural future is already here.  The top 20 DMAs in the U.S. are multicultural majorities and half all of millennials will be multicultural by 2020.  Indeed, the multicultural consumer is the growth driver of almost every industry from consumer products and retail to automotive and telecom.  

While the face of the nation has changed, the face of business has not.  There are not enough professionals of color in key business roles across Corporate America to help companies properly connect and engage with the multicultural consumer.  This is about having diverse talent in running a P&L, in the C-Suite and on the Board.  This is about business.      

 
 

Don't Confuse
Motion and Progress

 

Don't confuse motion and progress. A rocking horse keeps moving but doesn't make any progress
- Alfred A. Montapert

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The Challenge

All great missions require initiative.  For too long has there been too much talk.  For too long there has been the same conversations about diversity.   Lots of motion, yet little progress.  So a group of leading executives in the technology, entertainment, advertising, media and marketing (TEAMM) industries have come together to do something about the ongoing challenges of Inclusion, Diversity, Equality and Awareness.  To take initiative.   

Forming the I.D.E.A. Initiative, our mission is to create a group that is focused on bringing a business lens to the multicultural conversation.  I.D.E.A. will highlight executives of color in business and provide forums to bring together leaders to discuss diverse perspectives about industry challenges and opportunities. 

 
 

Be In The Room
Where It Happens

 
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Our Mission

All great missions require initiative.  For too long has there been too much talk.  For too long there has been the same conversations about diversity.   Lots of motion, yet little progress.  So a group of leading executives in the technology, entertainment, advertising, media and marketing (TEAMM) industries have come together to do something about the ongoing challenges of Inclusion, Diversity, Equality and Awareness.  To take initiative.   

Forming the I.D.E.A. Initiative, our mission is to create a group that is focused on bringing a business lens to the multicultural conversation.  I.D.E.A. will highlight executives of color in business and provide forums to bring together leaders to discuss diverse perspectives about industry challenges and opportunities. 

 

Our Goals

Business is all about growth.  At I.D.E.A., we're about promoting growth through a multicultural lens. 

01. the business

All too often the multicultural conversation is led by HR.  We want business leaders to be leading this conversation.  i.d.e.a. creates the forums to have the dialogue from a multicultural lens. 
02. the education

what do rising executives of color need to know about running a P&L?  entering the c-suite? joining a board?  i.d.e.a. helps members learn what they need to know to succeed.  
 
03. the talent

How many times have we heard "we can't find diverse talent"?  well, i.d.e.a. knows where the talent is. we have the most complete list of multicultural business leaders and we will shine a spotlight on them.  
04. the pipeline

as we climb the corporate ladder, we must ensure we are bringing up the next generation.  i.d.e.a. pays it forward by building a leadership pipeline of emerging talent and connects them to today's leaders.
 
 
 

The Initiative starts with you.

Join

Partner

 
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