The I.D.E.A. Initiative
We are living in a multicultural nation.
Over a third of the US is multicultural and by 2020 over half of all millennials will be African-American, Asian-American or Hispanic.
Multicultural drives the cultural conversation from music to film to food.
Multicultural drives the digital revolution from early adopters to social media influencers.
Multicultural drives business as the growth engine of every industry from automotive and CPG to retail and telecom.
However, when it comes to multicultural talent in business leadership roles we are woefully lagging behind.
Whether it’s diversity in the C-Suite or in the board room, there has been scant progress in increasing multicultural leadership.
So we have an I.D.E.A.
I.D.E.A. will be the voice and the destination for addressing inclusion, diversity, equality and awareness in business.
Created and comprised of leading business executives across the technology, entertainment, advertising, media and marketing industries (TEAMM), we are committed to advancing I.D.E.A. in business.
I.D.E.A. will focus on the business issues in TEAMM industries through the lens of multicultural executives.
I.D.E.A. will shine a light on the business talent in the TEAMM industries that are both multicultural and supporting multicultural talent.
I.D.E.A. will help the next generation of talent learn about the business.
Everyone needs a great I.D.E.A.